GRAPHIC DESIGN
Brand & Visual Design
Performance of a Lifetime is a leadership development firm that leverages the art and science of performance to help leaders become more effective. My team and I have designed the visual components and layouts for proposal and delivery decks geared towards major clients such as Amex, Pfizer, Optum, Mastercard, IBM, and MITRE.
As a graphic production specialist, I also redesigned the company logo and facilitated changes in our branding materials in order to adhere to visual accessibility standards.
Additionally, I have managed content on the company website, created marketing materials via Mailchimp, and headed the art department when the creative director has been out of office.
The J. Barkev M. Kassarjian Charitable Trust was established to deepen the reservoir of Armenian entrepreneurial talent and original thinking.
I developed the trust’s branding identity, including logo design, website design, colors, typefaces, and other visual elements.
View the full brand identity guidelines here.
Riff Consulting is a firm that uses tools from improv and theatre to build better leaders and teams. The marketing one-pagers and proposal deck displayed here commit to the brand's sensibility of professionalism and fun. As the founder put it to me, he was looking for the "most improv version of a corporate one-pager."
As a multimedia designer for Sweet Hospitality Group, I have designed layouts for digital menus spanning across various NYC venues, including The Town Hall, Playwrights Horizons, and New York City Center. While much of the artwork and branding is predetermined by show producers, my goal is to enhance what exists through layout, color, animations, and small, visual nods to the events being staged. This is a selection of some of those menus.
I hope someone loves you as much as I love makgeolli (막걸리).
When I lived in Korea it was my adult beverage of choice. I even brewed my own batch once. While the result taught me that I needed practice brewing, none of it went to waste.
I created this concept brand out of my love for makgeolli, Korea, and my hometown of Beacon, NY, in an effort to meld the place where I grew up with a sliver of the place that helped me grow.
Bitter Monkey is a conceptual craft beer designed for Victory Brewing Company, a counterbalance to their IPAs and sour beers. And at 4.9% ABV, you can enjoy more than one without getting completely trollied.
The mascot on the label stays true to Victory's simian branding, but with an anglicized twist. The bottle sits in a quiet countryside pub, where Bitter Monkey might find himself any given day of the week.
Commissions
