GRAPHIC DESIGN
Brand & Visual Design
Performance of a Lifetime is a leadership development firm that leverages the art and science of performance to help leaders become more effective. My team and I have designed the visual components and layouts for proposal and delivery decks geared towards major clients such as Amex, Pfizer, Optum, Mastercard, IBM, and MITRE.
As a graphic production specialist, I also redesigned the company logo and facilitated changes in our branding materials in order to adhere to visual accessibility standards.
Additionally, I have managed content on the company website, created marketing materials via Mailchimp, and headed the art department when the creative director has been out of office.
The J. Barkev M. Kassarjian Charitable Trust was established to deepen the reservoir of Armenian entrepreneurial talent and original thinking.
I developed the trust’s branding identity, including logo design, website design, colors, typefaces, and other visual elements.
View the full brand identity guidelines here.
Riff Consulting is a firm that uses tools from improv and theatre to build better leaders and teams. The marketing one-pagers and proposal deck displayed here commit to the brand's sensibility of professionalism and fun. As the founder put it to me, he was looking for the "most improv version of a corporate one-pager."
Bitter Monkey is a conceptual craft beer designed for Victory Brewing Company, a counterbalance to their IPAs and sour beers. And at 4.9% ABV, you can enjoy more than one without getting completely trollied.
The mascot on the label stays true to Victory's simian branding, but with an anglicized twist. The bottle sits in a quiet countryside pub, where Bitter Monkey might find himself any given day of the week.
